About six months ago, my daughter, who is a budding fashionista in every sense of the word, introduced me to the website Polyvore.com. Polyvore bills itself as, “… a fashion and social shopping platform that’s redefining how people around the world experience, create and shop for fashion on the Internet.”
And …”Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. With over 6 million unique visitors and 140 million page views a month, Polyvore’s global community of trendsetters and trend seekers are redefining how people create, share and shop for fashion on the Internet.”
My daughter uses Polyvore to put together collections that she then features on her fashion-themed blog. I suspect this is one of the site’s primary uses, and that people her age (late teens, early 20s) are the target demographic. It’s a very clever concept, and while I have no research to support this claim, I would think that participating brands and retail outlets will benefit from the partnership, if not now, soon.
I had a bit of extra free time this weekend (the Falcons did not play on Sunday) so I thought I’d give Polyvore a whirl. The site is very easy to navigate. I began by “shopping” the brands I like, utilizing styles I know are right for my body type. I started with the red dress, and built my ensemble from there. Originally, I had a few other items in my collection, but my daughter told me I had to edit it down. Apparently, I missed the point of the exercise, I was supposed to create one outfit, not a product showcase. So, edit I did. And when I was done, I looked at the price tag.
Just for giggles, see if you can *guess how much my little collection costs. Just a guesstimate. And don’t worry about pricing the snowflake, it is for decoration purposes only. The item that spells out LOVE is a brooch. And the squiggly charcoal line is eyeliner.
To make this exercise a bit more fair, I am going to list brand names, but you have to figure out which item comes from which line. I’ll come back in a day or two and update the post with the price.
Milly, Tiffany, Chanel, Robert Clergerie, Alexander McQueen, Valentino, Janis Savitt, Aspinal of London, Conservatoire International De Lunettes and Urban Decay.
*Don’t click on the photo until after you’ve made your guess. If you do, you’ll be taken to the Polyvore.com website where the prices are viewable.
If you’d like to learn more about Polyvore’s business model, this interview with the company’s CEO is a must-read.
*Updated 11/19: The total price for my pretend (emphasis on pretend) ensemble is $47,900! Pocket change!